What is Private Label Rights (PLR)?

For anyone that hasn't heard the term before, Private Label Rights mean that you get the full rights to edit and distribute a digital product.

There is no need to credit the original author, all profits are entirely your own and you make changes wherever you see fit.  

How to Get Private Label Rights

You will first need to buy a PLR product from a seller before you can start making changes to suit your needs. 

The seller maybe someone who is good at content creation but doesn’t want to do their own marketing.

Or, they’re already selling the products themselves and they simply see this as another way make extra cash from something they’ve already created (by selling to marketers and charging a little more to give the buyer the full rights). 

The seller (creator) can continue to sell their own book, so they are not losing anything by making additional sales in this way; especially if they sell mainly through their own list and are unlikely going into direct competition with others.

From your perspective, this means that you can buy a ready-made product and go about selling it as you please.

Although it’s generally even better than that.

Private Label Rights Marketing

Normally, you’d find a seller that also packages in a lot of other extras to help you market your product. This means they might provide you with a ready-made sales page, ready-made email marketing messages, and ready-made freebies that you can give away with your product and more!

The products themselves can also vary but they will generally be digital products. That means the product is something intangible that provides value by offering information. The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases).  Other options, however, can include courses, video courses, audio books, software, reports etc.

A PLR product can focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely. In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you already have established yourself as an authority.

Why You Should be Excited About PLR

So why is this so exciting? Why should you be eager to start getting involved with PLR products? The first and most obvious advantage of PLR is that you won’t have to make the products yourself. If you want to sell a 20,000-word eBook for instance, then all you need to do is to find the book you like and then place a ‘buy now’ button on your website.

This means you don’t need to be a fantastic writer, it means you don’t need to spend days or months writing a book, and it means that you don’t need to handle things like editing the front cover or formatting the layout. What’s more, is that the end product you’ll get to sell is likely to be more professional than whatever you could create yourself.

That is not to undermine your skills as a creator but simply to state that a PLR product is a product that has been designed and created from the ground up by a team of experts (or an individual expert); by people who do this for a living and who know the market well. These are people who have access to all the most useful tools for creating products and who know how to put something together that will get a response from audiences.

This, of course, increases the likelihood that your product will sell and it improves your chances of getting a positive response from those who buy it. Better yet, the fact is that even your sales materials are ready-made for you. And once again, these are ready made by people who truly understand the business and know how to write highly effective sales content that will help you to sell quickly and effectively.

Another benefit from not having to create the product yourself is that you’ll be able to scale much more easily and you’ll be taking far less risk. If you create a product on your own or even commission the creation of a product, then you will need to spend either countless hours of your own time or a lot of money in getting the product created. If your product then turns out to be a failure and no one buys it, you will have lost all of that time and all of that money.

How long before you try again?

Even if the product is a success, you’ll then need to go back to the drawing board in order to rebuild your new product and get it to the point where it is ready to sell. This will make it hard for you to really capitalize on your initial successes, and it will mean you could end up taking a long time to follow up and build on that initial success.
Compare this with selling PLR products.

Here, you can launch a product and quickly start making big sales and then follow that up almost immediately with a new product. You can then pour the profits from that into two new products or three – quickly and effectively scaling up your business for massive profit. Likewise, if you buy a PLR product and start selling it and it doesn’t go right, then you haven’t lost much.

A PLR product won’t set you back by that much in most cases and because you didn’t have to invest huge amounts of time, you can simply pick up the pieces and then try again! Even more powerful is the fact that you can choose products that you already know are selling well. That in turn, means that you can 100% guarantee that the products at least have the potential to sell well.

They’re already selling and the only thing that is changing is the website they are selling from. You are literally lifting someone’s tried and tested business and then dropping it onto your site. There has never been a more  straight forward way to make money, or one that offers better odds for you as the seller to really capitalize on your initial successes, and it will mean you could end up taking a long time to follow up and build on that initial success.

Compare this with selling PLR products. Here, you can launch a product and quickly start making big sales and then follow that up almost immediately with a new product. You can then pour the profits from that into two new products or three – quickly and effectively scaling up your business for massive profit. Likewise, if you buy a PLR product and start selling it and it doesn’t go right, then you haven’t lost much.

A PLR product won’t set you back by that much in most cases and because you didn’t have to invest huge amounts of time, you can simply pick up the pieces and then try again! Even more powerful is the fact that you can choose products that you already know are selling well.

That in turn, means that you can 100% guarantee that the products at least have the potential to sell well. They’re already selling and the only thing that is changing is the website they are selling from. You are literally lifting someone’s tried and tested business and then dropping it onto your site.  There has never been a more straightforward way to make money, or one that offers better odds for you as the seller!